Founded in 2012 by public relations executive, Candace Vadnais, GROOVY GLOBE was created from her obsession with recycling and the passion to do something that would have a greater impact in helping the environment.
With a 15-year career promoting businesses and consumer products, Candace decided to combine her PR and marketing experience and passion for environmental causes by creating a brand that would to help spread the word and empower people to also want to do more.
An advocate of supporting such causes like (RED) by buying and wearing their t-shirts, she was inspired to create an eco-conscious branded apparel line that would help raise greater consumer awareness and funds for environmental non-profit organizations that are helping the environment and protecting the planet’s natural resources.
Candace also does her part at home by conserving energy and using energy-efficient products. Helping the environment is really important to her, but she wanted to do more than what she was doing at home.